The Doujin market reaches 220 million visitors. The NTR is crowned as the favorite genre.

The fever soared for Doujins! If you thought the 2D content market was giant, get ready for the blast! Fanza Doujin, the Japanese comics and hentai giant, just published its 2025 report a few days ago, and the numbers are simply bestial. We have broken the barrier of 220 million visitors and surpassed 190 million books sold.

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The explosive figure! Fanza breaks records in 2025

The Fanza 2025 Report It’s not just a lot of data; It is confirmation that the appetite for the +18 content and Japanese Doujin is at its highest point. This year’s achievements are impressive:

• Total users: More than 220 million of visitors throughout the year. (mass growth compared to the previous year).
• Units sold: More than 190 million of copies (almost 200 million!).
• ACTIVITY: Approximately 520,000 books sold per day, which means 6 volumes every second!
• Increase: a notable increase of 177% in the influx of users year after year.

Although the quality of the art and the passion of the artists They always succeed, the form of consumption has changed. The smartphone she is still the undisputed king of the platform, representing more than 85% of total access.

But beware of the purchase data: the mobile It has increased its purchase percentage in 13 points. This means buying a hentai or doujin is now done ultra-fast and from the reader’s pocket.

Who is consuming the Hentai JAV? Profiles and demographics

Although the otaku niche is diverse, there are clear trends in who are consuming this content that we enjoy so many:

• Dominant gender: The public remains mostly male (64.6%), but the woman is gaining ground with a solid increase of 4.3%.
• The loyal consumer: 75% of users are less than 44 years old, showing that JAV fever is a constant passion in maturity.
• TOP SCHEDULES: Demand soars on weekends (113% more than during the week). The peak consumption is from 20h to 1h in the morning, just when the premieres hotter.

The reign of the NTR: the trend in Doujins stronger?

If there is something that the report confirms, it is the power of the ntr (寝取り). The genus of infidelity and emotional crumbling remains the keyword number 1 for doujin searches, dominating since 2018.

But the doujin culture doesn’t stop there. The data shows a profound evolution of the tastes of the public:

• THE CLASSICS: “Chūdashi” (中出し – internal insertion), “Kyonyū” (巨乳 – big chest), “oppai” (おっぱい – breasts), and “fera” (フェラ – fellatio) stand firm on the podium.
• the ascendants: What interests us most is the rise of more explicit or role-playing themes. And the themes of strong roles, such as “humiliation” (辱め) y “dog” (ア●ル – year), show that readers want the thing to be Put hotter and less subtle.
• diversification: We cannot ignore the explosion of the theme Gender. “transgender/feminization” y “cross-dressing/bishōnen” the first 10, showing a massive expansion in the casting what they like